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Ascend invests in Goering & Granatino

October 3, 2023
in Accounting
Reading Time: 4 mins read
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Ascend invests in Goering & Granatino
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Ascend, backed by private equity firm Alpine Investors, has made its latest investment in the accounting space, buying a stake in Goering & Granatino PA, a firm based in Overland Park, Kansas.

The group has made a series of investments this past year, including Opsahl Dawson in Vancouver, Washington, in January; ATKG in San Antonio, Texas, in May; LMC in New York City in June; and Sentient Solutions for Accounting, an offshore services provider in India and Mexico, in July. Opsahl Dawson acquired two firms in Washington State — StraderHallett and Futcher Group, in September. The investment in Goering & Granatino is Ascend’s first deal in the Midwest.

Amber Goering

As is typically the case in private equity deals with accounting firms, Goering & Granatino will adopt an alternative practice structure: As an independently owned and licensed CPA firm, Goering & Granatino PA will provide attest services, while GG Advisors LLC will provide tax, business advisory and other non-attest services.

Goering & Granatino was founded in 2014 and the deal will add 40 professionals to Ascend’s team, including partners Amber Goering and Frank Granatino. The transaction took effect Sunday, Oct. 1.

Wurtzbacher-David-Ascend

David Wurtzbacher

“Amber Goering and Frank Granatino are as genuine and passionate as you will find in this industry,” said Ascend CEO David Wurtzbacher in a statement Tuesday. “They care about their people and the profession at large and have pursued growth to make their mark. I am also thrilled to welcome a female CEO into our group, as we are committed to creating a premier destination for women in this industry.” 

Goering will become CEO of G&G Advisors. She met Wurtzbacher at the American Institute of CPAs’ Engage conference in June during a panel discussion.

“We built our firm from scratch and scaled up as much as we could on our own,” she said in a statement. “We honestly never would have considered merging into a larger firm because we are fiercely independent and don’t want to lose our very special culture. When David and I met at a speaking engagement at AICPA’s Engage conference this year I recognized immediately that Ascend was the perfect partner for us. We not only will maintain our independence, we will be able to fast-track our rising stars and empower our young professionals to take on reviewer and advisory roles more quickly, which will strengthen our culture and client service even more.”  

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