Apple is to boost its Siri voice assistant and operating systems with OpenAI’s ChatGPT as it seeks to catch up in the AI race.
The iPhone maker announced the Siri makeover along with a number of other new features at its annual developers show on Monday.
It is part of a new personalised AI system – called “Apple Intelligence” – that aims to offer users a way to navigate Apple devices more easily.
Updates to its iPhone and Mac operating systems will allow access to ChatGPT through a partnership with developer OpenAI.
ChatGPT can also be used to boost other tools, including text and content generation. The test version will become available in the autumn.
Tim Cook, Apple chief executive, said the move would bring his company’s products “to new heights” as he opened the Worldwide Developers Conference at the tech giant’s headquarters in Cupertino, California.
There was a cool reaction from the markets though – Apple’s share price fell by 1.91% on Monday, the day of the announcement.
The partnership was also not welcomed by Elon Musk, the owner of Tesla and Twitter/X, who has threatened to ban iPhones from his companies due to “data security”.
“Apple has no clue what’s actually going on once they hand your data over to OpenAI,” Mr Musk said on X. “They’re selling you down the river.”
Apple has not responded to his allegations.
Smartphone maker Samsung also mocked its rival’s announcement.
“Adding ‘Apple’ doesn’t make it new or groundbreaking. Welcome to AI”, it posted on X.
It is not the first time , externalthe South Korean company has sought to undermine its competitor.
However the bigger concern for Apple will be whether its new AI tools will help it catch up with rival firms who have have been quicker to embrace the technology.
Apple usurped by Microsoft as the world’s most valuable company in January, and was overtaken again by chip-maker Nvidia in early June.
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