Lessons in growth | Accounting Today

There is no single path to growth: Most often, accounting firms approach it from multiple directions, in multiple ways.

As implied in the name, the acceleration and improvement of business was the driving theme of Accounting Today’s 2024 Firm Growth Forum, held May 21-22 in San Diego, and at this year’s event, expert practitioners, consultants and service providers shared their actionable insights about how accounting firms can achieve this growth, as well key advice on addressing the profession’s other urgent needs — from the staffing shortage to changing client expectations. 

Here, we’ve rounded up several of the biggest takeaways and pearls of wisdom from this year’s Firm Growth Forum.