Sophie Smith, a 26-year-old PLT shopper from Norwich, said that she thought the message received was a “joke” initially.
She has been a member of its “Royalty” delivery scheme since it was first offered and opts for PLT for outfits for bottomless brunches, weddings or nights out.
She told the BBC she has only made one return to PLT this year, and added that she felt the latest development showed the company “doesn’t value their customers”.
In the email, PLT apologised for any inconvenience caused and pointed out that shoppers would still be able to make returns via its online portal.
PLT is part of the Boohoo Group, which was founded by Mahmud Kamani and retail executive Carol Kane in 2006.
The brand started out as an accessories-only outfit, with a focus on on-trend, low-cost pieces.
It was co-founded and headed up by Umar Kamani, one of Mahmud Kamani’s sons, who drove the brand’s collaborations with the likes of supermodel Naomi Campbell and influencer Molly-May Hague, as well as its expansion in the US.
While it has come under the spotlight for its working practices, the Boohoo Group was one of the big winners of the pandemic, as online retailers thrived.
However, it has since faced several challenges with the rate of returns normalising, rising competition from ultra-fast fashion brands like Shein, and customer budgets being squeezed during the cost-of-living crisis.
Customers vented their frustration recently when PLT decided to introduce a £1.99 fee for returns, including for those members of its “Royalty” service.
High Street giants such as Zara, Uniqlo and Next already charge for online returns, while PLT rival OhPolly recently introduced a policy where the greater the amount of an order returned, the higher the return fee.
Instead of a flat fee, shoppers now face an £8.99 return fee for returning every item they order, versus £2.99 for less than half of the items, for example.
Analysts have said, however, that retailers are facing cost pressures themselves, which mean they need to introduce these charges or put prices up.
For fashion retailers, covering the cost of returns can be expensive and they have to consider the environmental impact of using delivery trucks for this purpose too.
More have been opting to shift costs on to customers as a result, as well as clamping down on returns by introducing stricter inspections to spot when clothes have been worn for an occasion and sent back after one use.
Credit: Source link
