Mrs Dowdeswell registered nkd as a trademark when she launched her business in 2009, but said her problems began when that expired 10 years later.
She said she had a six-month window to renew it but forgot to.
“I should have renewed it straight away. I didn’t. That was a big mistake,” she said.
“That six-month window ran into the start of Covid and chaos ensued for all businesses – including beauty salons -and I missed the expiry.
“When I came to re-register the trademark, I was essentially starting from scratch, not renewing an existing one.
“L’Oréal objected on the basis they owned the Urban Decay make-up brand which has a range of eye shadow palettes called Naked.
“I was very surprised because we have never been Naked. We’re spelled NKD, we are pronounced N, K, D.”
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