The Onion buys Alex Jones’s Infowars at auction

Jones was a fringe figure broadcasting in Austin, Texas in the 1990s and later built an audience of millions with a mix of opinion, speculation and outright fabrication. The company makes most of its money through an online shop selling vitamins and other products.

Over time Infowars was increasingly embraced by Donald Trump’s allies and his supporters. During his first run for president, Trump appeared on Infowars and told Jones: “Your reputation is amazing. I will not let you down.”

The company’s – and Jones’s – financial difficulties stem from broadcasts made after the December 2012 attack on Sandy Hook Elementary School in Newtown, Connecticut.

Twenty young children and six school staff were killed in the attack.

After the killings, Jones and guests on his broadcasts repeatedly called into question whether the massacre actually occurred, floating conspiracy theories about whether the murders were faked or carried out by government agents.

At one point Jones called the attack “a giant hoax” and in 2015 he said: “Sandy Hook is a synthetic, completely fake with actors, in my view, manufactured… I knew they had actors there clearly, but I thought they killed some real kids, and it just shows how bold they are, that they clearly used actors.”

Believers in the web of conspiracy theories that Jones spun harassed the families of the Sandy Hook victims, in some cases sending them pictures of their dead children or of gravestones and posting their personal information online.

Some travelled to Newtown to “investigate”, and several people have been arrested in connection with harassment of the victims.

Jones later acknowledged that the killings were real and insisted his statements were covered by US free speech protections.

But relatives of the victims won defamation judgements against Jones and his company over his false statements.

He declared bankruptcy in 2022 as the Sandy Hook case made its way to court, and in June 2024, a judge ordered the liquidation of Jones’s personal assets. This included a multimillion-dollar ranch, other properties, cars, boats and guns, in all totalling around $8.6m according to a court filing.