Intuit and Amazon have entered into a multi-year strategic partnership that will, among other things, make QuickBooks Amazon’s preferred partner for financial management solutions integrated directly in Amazon Seller Central, the Amazon site where sellers manage their businesses. Amazon sellers will be able to discover and access Intuit’s platform this way.
“Intuit and Amazon are providing financial tools for millions of Amazon sellers to thrive in Amazon’s store,” said Intuit CEO Sasan Goodarzi. “We know businesses that use Intuit’s QuickBooks platform have a nearly 20-point higher success rate than those who don’t. We’re proud to partner with Amazon to bring the benefits of our AI-driven expert platform to help sellers boost their revenue and profitability, save time, and grow with confidence.”
Sellers will have the ability to bring their existing Amazon data into Intuit’s AI-powered business platform, which allows them to do things like understand and optimize profitability, manage cash flow, access capital, and simplify taxes.
Also, eligible Amazon sellers using QuickBooks will have access to personalized loans through QuickBooks Capital directly from Amazon Seller Central. This collaboration streamlines the process for small businesses to secure funding to accelerate their growth.
“Amazon is innovating on behalf of sellers every day to support the growth and success of their businesses, which includes providing sellers with streamlined access to third-party tools that offer additional efficiencies and capabilities to help them operate their business,” said Dharmesh Mehta, vice president of selling partner services at Amazon. “Together with Intuit, we’re working to equip our selling partners with additional financial tools and access to capital to help them scale efficiently.”
Both companies have been heavily involved in AI, especially over the past few years. Most recently, Intuit announced the release of the AI assistant Intuit Assist for QuickBooks. Among other things, the assistant is capable of capturing updates in various places such as email, electronic documents or even paper notes to automatically turn customer conversations into estimates or invoices. Amazon, meanwhile, has backed the AI developer Anthropic, the company behind the Claude AI large language model.
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