Value Creation, a Japanese, Tokyo Stock Exchange-listed real estate and digital transformation firm, has announced it has bought 100 million yen (around 667,000) worth of Bitcoin (BTC).
Per an official Value Creation announcement and a report from the Japanese-language media outlet CoinPost, the firm has bought around BTC 8.02 at an average acquisition price of 12,463,333 yen ($83,110).
The firm’s stock price hit a new record high on the news, with prices climbing by almost 23%.
Value Creation: Bitcoin Buying Begins
The company said its board of directors had signed off on the move at a meeting held on March 12. Value Creation completed its BTC purchase orders on March 17, the release added.
Value Creation’s core business area is real estate value enhancement and property investment. It is currently listed on the Tokyo Stock Exchange (TYO)’s Growth Market index.
The company said that it was “initially skeptical” about crypto investment. But it added that it had changed its stance, explaining that “cryptoassets are now increasing their presence around the world, as digital currencies.”
Value Creation added that BTC and other crypto now have a worth equatable to “digital gold.”
Japanese Firms Growing Keen on ‘Digital Gold’
A spokesperson for Value Creation noted that “major financial institutions” such as BlackRock have shown an interest in Bitcoin. The company added that “support from institutional investors is growing.”
“It is now clear that Bitcoin is no longer just a speculative asset. Instead, it is establishing its value. And it is clear that it will continue to grow in spite of short-term adjustments.”
Value Creation
The company added that it “plans to temporarily invest and hold part of its surplus funds in cryptoassets such as Bitcoin.”
Value Creation said it would do so “as a means of investment.” It also stated that it would “consider converting” its coins “into cash as necessary to return [funds] to the business.”
The news comes hot on the heels of yet another BTC buy from the Japanese investment player Metaplanet, which this month spent another $12.5 million on Bitcoin.
Japan’s @Metaplanet_JP expands its Bitcoin holdings to 3,050 BTC with a $13.5M purchase during the market dip.#Metaplanet #CryptoMarket https://t.co/6bOEnXPOAP
— Cryptonews.com (@cryptonews) March 12, 2025
Metaplanet has stated its aim to hold BTC 21,000 by 2026. It currently owns around BTC 3,200.
Not Just Metaplanet: Other Companies Also Buying Bitcoin
Other Japanese firms have also been busy buying Bitcoin in recent months. Examples include the former crypto exchange operator and auto trading firm Remixpoint, which spent some $3.2 million on Bitcoin earlier this year.
Last month, the NASDAQ-listed SBC Medical Group announced that it had decided to spend 1 billion yen (around $6.7 million) on Bitcoin.
The firm, which operates management services and sells products to cosmetic treatment centers, said it would wrap up its BTC buys by the end of May this year.
SBC claimed that it had made its decision after “careful consideration of accounting, tax, and cyber security [issues].”
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