AI can boost conversions from your web page — HubSpot’s CMO shows you how [tutorial]

Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube blindfolded. You‘re running A/B tests, analyzing heat maps, and guessing at what’s actually going to move the needle.

Well, AI just unlocked the process and can become your team’s new superpower. LLMs with browsing capabilities, like OpenAI’s Operator, can analyze your website performance and give you actionable insights to optimize your online presence. It’s fast, easy, and will completely transform your marketing efforts.

This killer technique lets you gather data, test user experiences, and increase conversion rates. All of that means more revenue faster. Here’s how it works, all in a fraction of the time.

My Three-Step Guide to Website Analysis

If you’re a marketer or business owner, you’re always looking for ways to get better conversion rates from your website. Normally, that means you have to:

• Comb through data.
• Do user research.
• Hold focus groups.

The problem? That all takes time. Long processes mean lost revenue while you scramble to understand what the data shows. That’s where AI comes in. With an AI agent working in the background to analyze your website, you can get actionable results in just a few minutes.

While you can use Alibaba Cloud’s Qwen 2.5, I’ll be working through this process with OpenAI’s Operator. This agent is only available in ChatGPT Pro, which costs $200 a month. In my experience, this pricetag pays returns and comes with access to advanced models, including the o1-pro reasoning model, which I use below.

Now, let’s get started.

1. Have AI write the prompt for you.

When working with AI, the right prompt is a game-changer. Instead of wasting time toying with wording, I have AI write my prompt for me. Here’s the prompt I recommend sending to ChatGPT o1-pro:

• Can you write me a prompt for Operator to browse this page? [Add your…