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How Domino’s and Best Western use onboarding to retain talent

July 11, 2025
in Human Resources
Reading Time: 6 mins read
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How Domino’s and Best Western use onboarding to retain talent
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As organizations navigate shifting workforce expectations and tighter margins, HR leaders face mounting pressure to ensure new hires are productive from day one. Streamlining onboarding has become a critical priority—one that directly impacts the organization’s bottom line.

According to software platform BambooHR, employers have an average of just 44 days during onboarding to influence whether a new employee will stay for the long term. This limited window matters because early impressions tend to stick, new employees are emotionally vulnerable and remote work can lead to isolation. Meanwhile, a disconnect between hiring promises and onboarding reality often causes disillusionment—especially when training and support are lacking.

These weeks cover a brief—and critical—period, especially when considering that replacing an employee can cost between $7,500 and $28,000 per hire, according to BambooHR.

Companies in high-turnover industries such as hospitality and food service are discovering that traditional onboarding approaches aren’t enough. Modernizing onboarding can be a big job—expert practitioners say that success requires designing programs that are flexible, scalable and aligned with business goals that shift with market demands.

The most effective onboarding programs don’t just introduce new hires to their roles—they create clear connections between their contributions and organizational success. Scott Stephens, L&D manager at Best Western Hotels & Resorts, has seen firsthand how “engagement is everything” when it comes to aligning hotel staff with critical business KPIs like guest satisfaction and operational efficiency.

“A successful onboarding process isn’t something that happens in a week—or even a month,” Stephens explains. At Best Western, he’s designed onboarding as a year-long journey that starts energetic and immersive to build momentum, then gradually tapers into a cadence that supports long-term development without overwhelming new hires.

He values regularly scheduled one-on-one meetings where new team members learn how their daily tasks tie directly into company-wide goals. “When employees see their work as essential, not peripheral,” Stephens notes, “that sense of purpose directly contributes to retention, service quality and overall performance.”

The strategic advantage of preboarding

In industries where many new hires arrive with little to no experience, preboarding becomes a critical differentiator. Stephens emphasizes that in hospitality, this phase sets the tone for success by creating “clarity, connection and confidence”—three factors that he says impact retention and early performance.

Preboarding isn’t just sending paperwork or basic instructions, he says: “It’s about initiating a conversation that helps new employees understand how they’ll fit into the team, both functionally and relationally.” At Best Western, the HR team introduces incoming staff to their team members early, allowing time for personal touchpoints before the first day. “We’re not just preparing them for tasks—we’re welcoming them into a community,” says Stephens.

Maintaining onboarding quality at scale

Dustin Ross, global learning systems and innovation lead at Domino’s pizza chain, has onboarded tens of thousands of employees across 12 diverse regions. His method is anchored on three core principles: visual clarity, gamified engagement and smart, scalable systems.

“We’ve integrated Adobe Learning Manager directly with our point-of-sale systems and identity creation workflows,” Ross explains. Every new hire is automatically enrolled in the right training path the moment they’re added to operational configurations—which Ross says aligns learning to business needs from day one.

Dustin Ross, Domino’s

Domino’s visual learning journeys provide team members with role-specific roadmaps—from a customer service representative all the way to a multi-store franchisee. “By showing exactly where they are and what comes next, we turn onboarding into a transparent and motivating experience,” Ross says.

Gamification also runs through the core experience, making learning interactive for a mobile-first workforce, says Ross. Training is accessible any time through apps, standard browsers and Microsoft Teams.

The LMS architecture, implemented by CoSo Cloud using Adobe Learning Manager, allows Domino’s to deliver localized training content globally while maintaining centralized governance. “We can respect cultural nuances and local requirements without compromising brand consistency or training quality,” Ross notes.

Using analytics to optimize performance

The most sophisticated onboarding programs use analytics as a feedback loop to adapt training in real time. Ross describes how Domino’s correlates onboarding analytics with business performance indicators like product quality scores and customer feedback: “That cross-referencing is where the real insights are.”

For instance, Ross describes evidence of a region where training completion rates are high, but product quality scores are dipping for a specific item. “That signals a gap—not in participation, but in comprehension or application.” Using these insights, they can quickly revisit training modules, refine content and redeploy updates to close performance gaps.

Domino’s mobile-first platform provides the flexibility to make rapid adjustments without disrupting the learner experience. “Analytics help us move beyond delivering training to optimizing business outcomes,” Ross emphasizes. “We’re not just onboarding—we’re engineering better performance.”

Building onboarding systems for diverse workforces

CHROs today must architect onboarding ecosystems that serve both knowledge workers and hourly employees effectively, says workforce learning expert Rob Porter at CoSo Cloud, which supplies secure services for enhanced virtual training. He advocates for systems that are “scalable, role-aware and experience-driven”—balancing consistency with distinct workforce needs.

For hourly employees, Porter suggests onboarding should be fast, intuitive and mobile-friendly, emphasizing just-in-time learning through content that fits into real-world workflows. He says seamless integration with tools like Workday or UKG, for example, ensures operational readiness from day one.

Rob Porter, learning specialist at CoSo Cloud
Rob Porter, CoSo Cloud

On the other hand, knowledge workers benefit from structured, role-specific onboarding journeys that foster early interaction with brand values and leadership expectations, says Porter.

Porter identifies a critical error companies make when customizing onboarding at scale: “mistaking personalization for fragmentation.” Over-customizing with siloed tracks and duplicated content leads to inefficiency, inconsistency and administrative overload.

Instead, he recommends a modular framework that delivers a shared core experience layered with role- or region-specific content using LMS automation. This enables scalable, strategic customization without compromising consistency or data integrity. “Effective onboarding isn’t about building more,” Porter emphasizes. “It’s about building smart.”

The most effective approach is a hybrid model, Porter explains: “Standardized systems for delivery [should be] paired with tailored experiences and manager-led coaching.”

Onboarding principles with impact

When it comes to retaining new hires in challenging environments, these experts identified key principles that make the difference between success and failure.

Stephens from Best Western stresses being welcoming because “first impressions matter, and a warm, intentional welcome sets the tone for a positive journey.” He also emphasizes creating engagement early by making experiences interactive and meaningful, which builds commitment. Most importantly, he says, new hires need to know they’re valuable team members—”reinforcing their importance from the start builds confidence and belonging.”

He warns against disengaging: “Lack of follow-through or presence from managers or peers can quickly lead to doubt or detachment.” Stephens suggests that managers should not assume new employees already know what to do: “Skipping foundational training, even with confident hires, can create gaps.”

And be mindful of team dynamics: “Don’t pair new hires with colleagues they’re not compatible with, as mismatched personalities can derail the onboarding process before it even begins,” says Stephens.

He predicts tech will make it easier to deliver training, track progress and monitor engagement throughout the process. “Digital platforms and AI-driven tools are making it easier to streamline administrative tasks and design more efficient, personalized onboarding experiences,” Stephens observes. “But even with all this innovation, one thing won’t change: the irreplaceable value of the human component.”

Stephens reminds HR leaders and managers to “play to people’s strengths.” Every new hire brings unique talents, perspectives and potential. The most effective onboarding programs are designed to identify and amplify individual strengths early in the journey.

“When employees are given opportunities to contribute in areas where they naturally excel, they’re more confident, more engaged and more likely to stay,” Stephens explains. “It’s not just about teaching the job—it’s about helping people feel like they belong and can thrive.”


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