A Checklist Every Marketer Needs

Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on.

One way to ease that and make sure you’re at the top of your game is with a social media checklist. In this article, we’ll cover the daily and monthly tasks every social media manager needs to succeed.

Table of Contents

Social Media Manager Checklist & Tasks

Before we get into the checklist, we’re going to break down the work of a social media manager into four pillars.

Sharing – You must post on social media regularly to grow and maintain an audience.
Engaging – Connecting with your audience, via polls, responding to comments and DMs, and reposting user-generated content, is key to building that brand loyalty.
Monitoring – It’s important to know how your brand is perceived online, so you’ll need to monitor mentions of your brand as well as topics within your industry.
Reviewing and Optimizing – If you’re not reviewing your performance, how can you improve? This is a necessary part of every social media strategy.

If you don’t share often, you’ll struggle to build an audience. Without an audience, you won’t have much to engage with. This also means that you’ll have little to no data about what works well and nothing to optimize or review.

This is all to say that to have a robust social media presence, you must be strong in all four areas. Now, let’s dive into the daily tasks you’ll need to complete in this role.

Social Media Daily Checklist

On a daily basis, you will be focused on the first three pillars: sharing, engaging, and monitoring.

While there is some reviewing and optimizing that can happen daily, you can better identify patterns when you do so on a monthly basis once you have compiled a good data set.

1. Share content.

Your number one priority on social media should be sharing content.

That’s what will allow you to reach your target audience, attract them to your brand, and keep them engaged.

When we surveyed 1000+ U.S.-based marketers in 2025, we found that most social media marketers post multiple times a week on social media platforms.

While that is the average, some marketers post more or less depending on the platform. For instance, 29% of marketers surveyed said they post on Facebook every day while 35% said they do the same on X (Twitter).

However, when asked about Pinterest, most marketers surveyed only post two to three times a week.

Of course, how often you post will depend on various factors including the return on investment.

Something else to consider is that sharing content doesn’t only mean from your brand. It can include user-generated content or content from another non-competitor that would add value to your audience.

Yes! 😍
— Brandon Blackwood (@BBlackwoodNYC) April 27, 2022

This can look like commenting on their content and/or sharing it on your platform, giving them access to exclusive content, shouting them out, and inviting them to participate during live streams.

While social media can be filled with parasocial relationships, don’t let that be the case for you and your audience.

Daily Social Media Checklist

Consistent daily activity is the foundation of a successful social media strategy. If your team has the bandwidth, these tasks should be performed every business day to maintain engagement and build momentum.