BusinessPostCorner.com
No Result
View All Result
Wednesday, June 18, 2025
  • Home
  • Business
  • Finance
  • Accounting
  • Tax
  • Management
  • Marketing
  • Crypto News
  • Human Resources
BusinessPostCorner.com
  • Home
  • Business
  • Finance
  • Accounting
  • Tax
  • Management
  • Marketing
  • Crypto News
  • Human Resources
No Result
View All Result
BusinessPostCorner.com
No Result
View All Result

Salesforce CEO Marc Benioff is hiring ‘boomerang’ employees after laying off 10% of its workforce earlier this year

September 15, 2023
in Business
Reading Time: 3 mins read
A A
0
Salesforce CEO Marc Benioff is hiring ‘boomerang’ employees after laying off 10% of its workforce earlier this year
ShareShareShareShareShare

Salesforce is hiring (again) after laying off about 10% of its staff earlier this year—and its former workers are being encouraged to apply to the company’s 3,300 new roles across sales, engineering, and data cloud.

“Our job is to grow the company and to continue to achieve great margins,” the cloud software company’s chief executive Marc Benioff told Bloomberg. “We know we have to hire thousands of people.”

Speaking at the company’s annual conference in San Francisco, the co-founder also said that many of the new hires will be former Salesforce workers who have gone to pastures new (for now)—aka “boomerangs”. 

And he’s not sleeping on the task at hand: Benioff, the American billionaire who also owns Time magazine, reportedly revealed that he recently rehired senior workers from Snowflake and Twilio who previously worked at Salesforce. 

Now, attracting boomerangs is a new success metric for the company with Benioff even outlining that his tactic to poaching former staff has so far included hosting an “alumni event for people who are employed in other companies to say—it’s okay, come back.”

Salesforce’s bounceback after layoffs 

The new hires restore 40% of the headcount that was slashed in January when Salesforce cut around 8,000 jobs in an effort to boost profits. 

“The environment remains challenging, and our customers are taking a more measured approach to their purchasing decisions. With this in mind, we’ve made the very difficult decision to reduce our workforce by about 10%, mostly over the coming weeks,” Benioff wrote in an email to staff at the time.

He blamed the layoffs on overhiring during the pandemic when tech companies were experiencing a boost in profits before the economy took a turn for the worse. 

But now, the company—which just posted better-than-expected results in Q2—is betting on artificial intelligence to further grow its bottom line.

While it’s unclear which roles at Salesforce were made redundant earlier this year, around a third of the new hires will be working on the company’s data cloud product. 

The San Francisco-based company recently introduced Einstein GPT, a generative AI tool aimed at enhancing sales, marketing, and customer service agents’ efficiency. It’s also actively developing a myriad of other “GPTs,” according to a Salesforce blog post, including Sales GPT, Service GPT, Marketing GPT, Commerce GPT, Slack GPT, and Tableau GPT.

“We have some very successful parts of our business right now, and we want a surge in those areas,” its chief operating officer Brian Millham told Bloomberg.

It comes just a few months after Salesforce’s subsidiary Slack announced it was looking to hire a “significant number of new roles” in Q3 on the product development engineer team, in a memo viewed by Fortune—with these roles set to be focused on generative AI.

Salesforce didn’t respond to Fortune’s request for comment.

Boomerang workers are on the rise 

It’s not just former Salesforce workers who are being tempted to go back to their ex (employer)—”boomeranging” is on the rise across the board.

Numerous studies show that businesses have seen a surge in former staffers reaching out and reapplying for the jobs they quit, having regretted jumping on the Great Resignation bandwagon.

Payroll company Paychecks surveyed American workers and found that 80% of employees who left their jobs during The Great Resignation now regret it. Meanwhile, UKG’s research across six counties similarly found that 43% of people who resigned admitted they were better off at their previous employer. 

In the end, both studies revealed that only about a quarter of employees returned to their previous employers but that’s not for a lack of trying—a whopping 68% of respondents in the former study attempted to get their old jobs back.

Credit: Source link

ShareTweetSendPinShare
Previous Post

5 Ways To Cultivate A High-Performing Team

Next Post

Tata Steel: Port Talbot steelworks given £500m by UK government

Next Post
Tata Steel: Port Talbot steelworks given £500m by UK government

Tata Steel: Port Talbot steelworks given £500m by UK government

Venice is set to host Jeff Bezos and Lauren Sanchez’s fairytale wedding—but residents aren’t feeling the love

Venice is set to host Jeff Bezos and Lauren Sanchez’s fairytale wedding—but residents aren’t feeling the love

June 14, 2025
Trump Organization to launch mobile phone service and 9 gold handset

Trump Organization to launch mobile phone service and $499 gold handset

June 16, 2025
What’s new in the Senate version of Trump’s tax bill

What’s new in the Senate version of Trump’s tax bill

June 17, 2025
‘Buffy’ star Sarah Michelle Gellar hates writing big checks—she cuts coupons, researches gas prices before filling up and stares at purchases ‘for days’ before buying

‘Buffy’ star Sarah Michelle Gellar hates writing big checks—she cuts coupons, researches gas prices before filling up and stares at purchases ‘for days’ before buying

June 11, 2025
Spending review: Reeves unveils Labour’s plans

Spending review: Reeves unveils Labour’s plans

June 11, 2025
Coinbase, Gemini Eye EU Expansion With New Licenses: Reuters

Coinbase, Gemini Eye EU Expansion With New Licenses: Reuters

June 16, 2025
BusinessPostCorner.com

BusinessPostCorner.com is an online news portal that aims to share the latest news about following topics: Accounting, Tax, Business, Finance, Crypto, Management, Human resources and Marketing. Feel free to get in touch with us!

Recent News

Archetyp Market Shut Down in Europol Raid, But TRM Labs Questions Long-Term Impact

Archetyp Market Shut Down in Europol Raid, But TRM Labs Questions Long-Term Impact

June 18, 2025
UK inflation remains highest for more than a year

UK inflation remains highest for more than a year

June 18, 2025

Our Newsletter!

Loading
  • Contact Us
  • Privacy Policy
  • Terms of Use
  • DMCA

© 2023 businesspostcorner.com - All Rights Reserved!

No Result
View All Result
  • Home
  • Business
  • Finance
  • Accounting
  • Tax
  • Management
  • Marketing
  • Crypto News
  • Human Resources

© 2023 businesspostcorner.com - All Rights Reserved!