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Social media for HR: Navigating the latest headlines

January 17, 2025
in Human Resources
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Social media for HR: Navigating the latest headlines
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According to a recent HR Executive reader survey, social media issues aren’t among the top concerns keeping HR leaders awake at night. Yet, these topics are drawing significant media attention.

For example, Meta’s decision to lay off 3,600 employees based on performance has sparked widespread media coverage. At the same time, the company’s pivot toward promoting free speech—by relaxing certain restrictions and introducing a Community Notes feature—has also made waves. Do actions by companies like Meta shape your perspective? Do changes in workplace policies at social media firms influence your decision-making?

Meanwhile, lawmakers are urging the Biden administration to extend the deadline for a potential Supreme Court ruling on a TikTok ban. According to Reuters, the Court is deliberating whether to uphold the law banning TikTok (scheduled to take effect Sunday), overturn it or pause the ruling to allow for more time.

How critical is the role of social media technology for HR leaders? Do you and your team leverage social platforms for recruiting or other HR functions? I’d love to hear your thoughts. Email me at [email protected].

President Biden recently signed an Executive Order to accelerate the development of AI infrastructure in the U.S., focusing on economic competitiveness, national security, AI safety and more. Key provisions include building large-scale AI data centers, promoting clean energy and ensuring responsible AI deployment.

Experian announced it has achieved Workday Certified Integration status for its I-9 Management solution. This integration allows organizations using Workday Human Capital Management to access Experian’s solution, simplifying the Form I-9 process.

IBM announced plans to acquire Applications Software Technology LLC, a global Oracle consultancy. The company specializes in driving business transformations with Oracle Cloud Applications, including projects for public sector clients such as local governments and K-12 education.

Syndio has launched the Pay Gap Reporting Hub to help multinational organizations navigate new pay transparency regulations, such as the EU Pay Transparency Directive. Developed by Syndio’s legal and HR team, the Hub provides global regulatory insights, compliance guidance and best practices across six continents.

Eightfold AI announced Foley Equipment’s successful launch of Eightfold Talent Tracking, which it identified as the first AI-native, end-to-end talent acquisition solution. The platform is streamlined for recruiters, hiring managers and candidates, eliminating the need for a separate applicant tracking system.

AI data cloud company Snowflake launched the One Million Minds + One Platform program to train and certify over 100,000 users on its AI Data Cloud by 2027, with plans to upskill one million people by 2029. Backed by a $20 million investment, the program will offer free training to students and workers in high-growth markets worldwide.

Maki, the conversational AI agent for talent acquisition, has closed a $28.6 million Series A funding round led by Blossom Capital, with participation from DST Global and others. In 2024, Maki grew 300%, securing contracts with companies like H&M and PwC, now operating in 50+ markets.

More from HR Executive

Financial flexibility and wellness tools such as on-demand pay and earned wage access are becoming significant levers for employee benefits, and tech firms are responding with innovative options to meet this growing demand, according to industry analysts.

Could this be the year of the “superworker”? According to industry analyst Josh Bersin, the impact of AI and the subsequent rise of superworkers is one of the top five challenges for HR in 2025. “This is going to really change the inner workings of our companies,” said Bersin.

The agenda for HR Tech Europe is live and still growing! With speakers from IKEA, The LEGO Group, Spotify, Netflix, BBC, Fiskars Group and beyond, this meticulously curated conference has earned the title “Glastonbury Line-up of HR”—a compliment we’re proud to own! Register now.


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