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The rise of the CFO

January 3, 2025
in Accounting
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The rise of the CFO
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The chief financial officer is no longer just the gatekeeper of an organization’s financial health. Today, the CFO is its navigator for the business, shaping strategy, driving enterprise value, and charting the course through an increasingly uncertain landscape. 

This role’s rising importance and versatility, tied with the skills CFOs must possess, has led to more CFOs being promoted to CEO. In 2023, 8.4% of CEOs at Fortune 500 and Standard & Poor’s 500 companies had made the transition, an increase from 5.8% in 2013, according to Crist|Kolder Associates. 

In financial services, the jump is more pronounced with one out of four chief executives at financial services firms having served as CFO. 

In turbulent times, it’s often those balancing the books who are No. 1 on speed dial, but the reason why CFOs are successfully making this transition is not just due to their ability to manage dollars and cents.

CFOs are now contributing across the business and addressing complex issues such as shareholder activism, geopolitics, cybersecurity and environmental instability. 

This is becoming even more essential in a world rapidly changing due to the technological acceleration of AI, new workforce dynamics, environmental pressures, geopolitical turbulence, and capital market transitions. 

CFOs are expected to steer their businesses through this volatility, find opportunities in adversity, and ensure decisions align with immediate needs and long-term goals. It is therefore vital in this changing world that they have the right tech stack to do their job. 

From gatekeeper to strategic enabler

Historically, CFOs focused on what had already happened from auditing, reporting, and ensuring compliance. Today, the CFO must look forward, leveraging data-driven insights to chart future courses. 

This evolution is why the role now includes responsibilities across procurement, investor relations, mergers and acquisitions, and even cybersecurity.

Yet, this transformation hasn’t come without challenges. A McKinsey survey highlights how CFOs are increasingly tasked with collaboration across the C-suite, spearheading business transformation and navigating enterprise-wide performance management.

The number of roles reporting to the CFO also continues to increase, ranging from professionals in procurement, investor relations, M&A transactions/execution, enterprise transformation, post-merger integration, and cybersecurity to IT. 

The reason why CFOs are being asked to provide advice on these various departments is because of the increased amount of data they now have at their disposal from advancements in technology. 

But this is both a blessing and a curse. With a plethora of tools available, the tech stack of today’s CFO can be fragmented and inefficient. 

Tools designed to solve one problem — whether spend management or FX hedging — are rarely built with the broader interconnected role of a CFO in mind. The result is a patchwork of systems requiring manual intervention, siloed data and time-consuming reconciliation.

The need for simplicity

There is an increasing emphasis on nonfinance roles including strategic leadership, business transformation and performance management.

CFOs are expected to quickly adapt and provide foresight into all of the potential risks and outline the best approach in implementing strategy in these areas, all while ensuring the business is balancing its books. 

Not only is the number of decisions increasing, but so is the pace at which they must be made. Almost all (91%) finance leaders say they are expected to make decisions “faster than ever before,” according to a poll by data platform Confluent. 

Therefore, CFOs need integrated, simplified solutions to empower smarter, faster decisions. The rise of fintech has introduced solutions that can help CFOs by automating financial processes, integrating disparate functions and providing real-time insights.

Treasurers benefit from centralized platforms that unify services like cross-border payments, FX operation and treasury management. This holistic approach does more than reduce errors and equips CFOs with the clarity and agility to make impactful decisions.

A future-focused role

As businesses face shifting tides — from AI advancements to geopolitical headwinds — the CFO remains at the intersection of every critical decision. Their ability to embrace technology, simplify complexity, and lead with a risk-balanced perspective will determine the organization’s resilience and growth.

The exponential CFO is not only equipped to measure enterprise value but also to drive it. Their role will only grow in importance, as they continue to bridge the gap between strategy and execution, purpose and profit, and present and future.

CFOs must embrace new solutions that provide simplicity, integration and insights that will allow them to steer their decision-making with confidence in an increasingly complex world.

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