Marketing
Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned
Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance...
![The Pros and Cons of Instagram Marketing, According to an Expert [+ Research]](https://www.hubspot.com/hubfs/Untitled%20design%20-%202024-11-15T195221.458.jpg "The Pros and Cons of Instagram Marketing, According to an Expert [+ Research]")
The Pros and Cons of Instagram Marketing, According to an Expert [+ Research]
I was in high school when I uploaded my first Instagram post, and now that I'm almost 30, I can...
How To Make Engaging Videos: 6 Psychology-Backed Hacks
What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn't...
Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers
As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one...
The 11 Best Form Builder Tools for 2025
You’ve heard it before — forms are the gold standard for capturing leads, tracking industry trends, or gathering customer feedback....
![Holistic Marketing Works — Here’s How You Can Apply It to Your Campaigns [+ Expert Tips]](https://knowledge.hubspot.com/hubfs/holistic-marketing-1-20241114-5175552.webp "Holistic Marketing Works — Here’s How You Can Apply It to Your Campaigns [+ Expert Tips]")
Holistic Marketing Works — Here’s How You Can Apply It to Your Campaigns [+ Expert Tips]
When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always...
3 Missteps with AI Image Generation and How You Should Be Using Them
For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic,...
![What I Learned [+ Tools to Try]](https://www.hubspot.com/hubfs/Untitled%20design%20-%202024-11-12T143944.345.png "What I Learned [+ Tools to Try]")
What I Learned [+ Tools to Try]
I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I...
What’s Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out
I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open...
I Tested the 5 Best Free Social Media Monitoring Tools — Here’s How They Stack Up
In business, reputation is everything. It can decide whether someone gives you their attention or, even more significantly, their sale....
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