Marketing

Ever heard of SQL? You may have heard about it in the context of data analysis but never thought it...

Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part...

Every time I think I have this whole marketing thing down to a science, something changes in the blink of...

As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy....

How many days of the year are you encouraged to dress and goof around at work? Probably just one —...

Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you...

In my early days as a content marketing manager, I was asked a tough question: how often should you blog...

We're all familiar with Flo from Progressive, right? Stephanie Courtney, the actress who plays her, makes Flo memorable by capturing...

Studies show that 76% of consumers research a business online before visiting in person. That means having a website and...

If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to...