Marketing

Though generative AI is everywhere, the fear around the state of AI is real. From our survey of 1350+ business...

Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t...

When you want to reach a global audience, turn to international PPC. PPC, or pay-per-click, campaigns have long been an...

Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? That’s a lot of demand...

As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but...

Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as...

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition...

Confession: Back when Facebook first rolled out Graph Search in 2013, I was a little disappointed. The conversion path for...

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles...

Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the...