Marketing
How AI Is Transforming CRO Strategies
The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email...
![The Pros, Cons and What it Means for Designers [+ Expert Insight]](https://www.hubspot.com/hubfs/Untitled%20design%20-%202024-10-15T175328.927.jpg "The Pros, Cons and What it Means for Designers [+ Expert Insight]")
The Pros, Cons and What it Means for Designers [+ Expert Insight]
Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic...
![How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]](https://www.hubspot.com/hubfs/first-party-data-strategy.webp "How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]")
How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]
Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty. I’m right...
What Are the Best Alternatives to Google? How Brands Can Succeed Off Google Search
When I think back to my school days when we were asked to complete research papers using good old-fashioned books...
![13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]](https://www.hubspot.com/hubfs/creating%20videos%20for%20instagram%20featured.png "13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]")
13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]
Creating videos for Instagram has to be one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live,...
I Tried Creating a YouTube Channel Using Only AI
Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don't have to. In...
Tips for Your Job Search
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow...
![Key Principles & How to Leverage It [+ Examples]](https://www.hubspot.com/hubfs/sustainable-marketing-1-20241014-8761093.webp "Key Principles & How to Leverage It [+ Examples]")
Key Principles & How to Leverage It [+ Examples]
Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip...
The 9 Best Marketing Frameworks You Need to Know
Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this...
Understanding B2B2C Marketing: A Comprehensive Overview
As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts,...
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