Marketing

Twitter, now rebranded as X, stands out from all other social media platforms. At least, that’s what my experience of...

Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a...

Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow,...

The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy...

“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that...

April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has...

Most things in life are only as good as their foundation. Houses, ice cream sundaes, sand castles … marketing teams....

We’re bombarded with tens of thousands of messages everyday — and most of them are extensions of brand strategies. Instagram...

More companies than ever are using Instagram for business — over 200 million businesses, to be exact.  Instagram has proven...

A few months after starting a former job, I attended a workshop in which we discussed our brand promise. It...