Marketing

As a content marketer, a website audit is vital to my work. An analogy I like to use is that...

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp...

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over...

While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have...

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective...

If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics...

Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results...

The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for...

Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s...

Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the...