Marketing
![3 Easy Steps to Build Your Brand Promise [+ Examples]](https://knowledge.hubspot.com/hubfs/brand-promise-1-20240926-7059896.webp "3 Easy Steps to Build Your Brand Promise [+ Examples]")
3 Easy Steps to Build Your Brand Promise [+ Examples]
A few months after starting a former job, I attended a workshop in which we discussed our brand promise. It...
3 Ways to Build Event Connections
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow...
Top 5 Use Cases for AI Personalization in Marketing
It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it...
The First 5 Things I’d Do if I Were Starting My Business Over Today
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow...
Zapier’s Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He’s All-In on Influencer Marketing
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan's Stick Season, and get ready to hear from...
24+ Every Business Should Be Tracking (And Why They’re Not The Same As Metrics)
Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve...
How to Use Data to Calculate a Basic Lead Score
When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once...
![How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]](https://www.hubspot.com/hubfs/how-cutting-distribution-boosted-youtube.webp "How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]")
How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]
When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission...
Co-creating with AI to Drive Growth
The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature...
Best AI Tools for B2B Marketing in 2024
As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing...
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