Marketing

2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to...

Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community....

I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer...

Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it's prevailed...

I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These...

Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But,...

Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search...

I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as...

2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others...

In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views,...