Sometimes, it feels like Instagram looks different every time I open the app—IGVT is long gone, and Reels and Shopping...
Growing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my...
In late 2023, I collaborated with an organization to increase its visibility and donations. We created straightforward yet emotionally charged...
It's been an interesting year in the marketing world. Advancements in AI and constant changes in Google's algorithm have all...
If budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or...
Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources...
Even if you’re brand new to brand voice, you already know exactly what it is. I promise. Think of a...
I remember first starting my business. At that time, I knew the basics of marketing and a little about sales....
As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how...
Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent...
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