Marketing

AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74%...

Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most...

When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s...

If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of content marketing versus...

Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content...

Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common...

When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths...

In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front...

Account based marketing isn't just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of...

Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers...