Marketing

Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and...

Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn't always require a big-budget...

As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last...

If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the...

I’m a former NBCUniversal Page, and I will always remember how thorough the application and interview process for the program...

Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics...

It’s not enough to make content. You have to make sure what you make is performing well. That’s where content...

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a...

I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake ... But when it comes...

In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a...