Marketing
Be human or be ignored — why authenticity matters and how my brand helped me launch a business
I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It...
![The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]](https://knowledge.hubspot.com/hubfs/marketing-campaigns-1-20250508-1357892.webp "The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]")
The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]
Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n...
A step-by-step process for boosting your social presence
Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social...
The Growth Hack Era is ending, according to Digiday’s former Editor-in-Chief
Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are...
Top social media tools to boost your social strategy
Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five...
The top inclusive marketing trends of 2025, according to Sonia Thompson
Okay. So if you've been around here for more than a little bit, you know that I follow a gluten-free...
Why I love them (+ brand examples)
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product...
![How to master the basics of social media advertising [+ 5 examples]](https://www.hubspot.com/hubfs/Untitled%20%28524%20x%20393%20px%29.png "How to master the basics of social media advertising [+ 5 examples]")
How to master the basics of social media advertising [+ 5 examples]
I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves...
How to learn social media marketing: 33 resources for beginners
Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn...
How to hire and manage a remote digital marketing team
The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this...
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