Marketing

Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals...

AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a...

A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing...

Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international...

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording,...

If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy...

My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these...

Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after...

Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as...

When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it...