Marketing
How I reverse-engineered LinkedIn virality (and went viral myself)
LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to...
![What you’re doing wrong in your marketing emails [according to an email expert]](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/jay-schwedelson-mim-blog.webp "What you’re doing wrong in your marketing emails [according to an email expert]")
What you’re doing wrong in your marketing emails [according to an email expert]
One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really...
![These AI workflows can 10X your marketing productivity [+ video]](https://www.hubspot.com/hubfs/Untitled%20design%20-%202025-05-29T135332.005.png "These AI workflows can 10X your marketing productivity [+ video]")
These AI workflows can 10X your marketing productivity [+ video]
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my...
Turn customers into community members — how community transformed the Gymshark experience
My transformation from serving customers to nurturing a community didn't happen overnight. It started with a crisis. Gymshark’s infamous Black...
OpenAI secretly launched a sales agent — here are the details
In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long....
How one co-founder runs a zero-employee marketing agency with AI tools
Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time...
How I applied the 95-5 rule to build Gong’s brand from the ground up
When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing...
KPI dashboards & how to use them in your marketing
I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open,...
Creating a B2B buyer journey map in 8 steps
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just...
Why writing with clarity matters in marketing (+ 9 ways to simplify your message)
Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying...
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