Marketing
![We asked customers how they like to communicate with brands [HubSpot blog survey]](https://www.hubspot.com/hubfs/ai%20customer%20service%20predictions%20%289%29%20%282%29.webp "We asked customers how they like to communicate with brands [HubSpot blog survey]")
We asked customers how they like to communicate with brands [HubSpot blog survey]
Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate...
The future of misinformation on social
Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image...
The content demand engine that every business needs but no one uses, from Morning Brew’s CEO
I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The...
How much does AI cost? Here are the industry averages
I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution:...
The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders
Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group...
Get advice from billionaires with an AI-crafted board of directors, tips from HubSpot’s CMO
Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not...
How to maintain authenticity in your social media strategy — even with AI
One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And...
Reaching your audience with the content they need
When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at...
Does Quora work for marketing?
SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take...
Supercharge your productivity with an AI project assistant: A step-by-step approach
When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly...
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