Marketing
![The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]](https://www.hubspot.com/hubfs/rebecca-hinton-social-proof.webp "The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]")
The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]
One tiny little layout change netted us an almost 20% increase in on-page conversions. They say a butterfly flapping its...
How to Track Impact for Sustainable Business Growth
Return on ad spend (ROAS) has become the default metric for many marketing teams. It's clean, precise, and makes CFOs...
Jenna Kutcher’s Guide to Selling Products on Pinterest (It’s Not Just for Bloggers!)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow...
![How B2C Companies Leverage AI Marketing [Examples & Tips]](https://knowledge.hubspot.com/hubfs/ai-for-b2c-marketing-1-20241201-5752986.webp "How B2C Companies Leverage AI Marketing [Examples & Tips]")
How B2C Companies Leverage AI Marketing [Examples & Tips]
Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across...
Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know
Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale....
12 Editorial Skills You Need to Become a More Efficient Editor
I consider myself to be a good editor, but I only got to where I am today by practicing my...
What Is a Product Marketing Manager? Job Description and Salary
Your research and development team has been working on a new product for months and putting valuable resources into its...
16 Video Production Tips to Enhance Quality and Drive Views
I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s...
![12 Benefits of Content Marketing [+ Examples]](https://www.hubspot.com/hubfs/Untitled%20design%20-%202024-11-25T181840.691.jpg "12 Benefits of Content Marketing [+ Examples]")
12 Benefits of Content Marketing [+ Examples]
As a seasoned content marketer, I can assure you that content marketing has vast benefits for any business. It is...
![How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh In]](https://www.hubspot.com/hubfs/internal-marketing-1-20241126-7031360.webp "How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh In]")
How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh In]
As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started...
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