Marketing

Let's get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated...

As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they...

Here’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream...

Nowadays, people are consuming marketing and media in more ways than one, which means that media planning tools are no...

I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on...

I’ve been in content marketing since early 2015. With almost a decade of experience, I’ve tested dozens of content planning...

Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story,...

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid...

If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession...

As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the...