Marketing

Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five...

​​Okay. So if you've been around here for more than a little bit, you know that I follow a gluten-free...

Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product...

I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves...

Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn...

The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this...

When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with,...

Optimizing the customer buying cycle is primarily about being at the right place, at the right time. This is something...

I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding....

“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email...