Marketing
The Secret to Persuasive Marketing
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow...
How Content Gap Analysis Bolsters Your Marketing Strategy
Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if there's...
How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand
As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social...
![40 Zoom Backgrounds For Memorable Meetings [+ Holidays, Parties & More]](https://www.hubspot.com/hubfs/holiday-zoom-backgrounds-1-20241216-1885425.webp "40 Zoom Backgrounds For Memorable Meetings [+ Holidays, Parties & More]")
40 Zoom Backgrounds For Memorable Meetings [+ Holidays, Parties & More]
Zoom backgrounds have been my lifesaver since I started scheduling remote meetings. With these backgrounds, my video stays on, and...
10 of the Best TikTok Ad Examples (+Why They’ll Make You Click)
I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly ask for advice on how...
Marketing Wrapped 2024 & Top Strategies for the New Year, According to Spotify’s Global Head of Business Marketing
By mid-December, my Instagram feed is overflowing with my friends' Spotify Wrapped playlists. So I started my festive, timely conversation...
The Ins-and-Outs of Content Optimization, Straight From a Marketer
Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages....
![How Brands Are Investing in Video Marketing on a Budget [2024 Data]](https://www.hubspot.com/hubfs/affordable-video-marketing-1-20241213-2175845.webp "How Brands Are Investing in Video Marketing on a Budget [2024 Data]")
How Brands Are Investing in Video Marketing on a Budget [2024 Data]
It’s hard to ignore the fact that video is now a leading trend for marketing teams. I mean, even LinkedIn...
7 AI Automation Examples that Will Streamline Your Marketing Strategy
Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on...
21 Free and Paid Resources for Excel Training
Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel...
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