Marketing
Strategies for Creating AI-Proof Content
If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality...
Screenwriting Techniques for Marketers: Defining Your Customer’s Problem
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow...
6 marketing takeaways from Longlegs’ campaign of terror
Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times, with the only clue a typewritten-style note...
40 Best Buyer Persona Questions I’d Ask During Customer Interviews
Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and...
Running a Website Audit? I Talked to SEO Pros to Help You Make the Most of It
As a content marketer, a website audit is vital to my work. An analogy I like to use is that...
Getting B2B Ecommerce Right — Here’s What I Learned From Experts
B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over...
The Ultimate Guide to Successfully Rebranding in 2024
While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have...
Are AI Agents Worth It? HubSpot’s CMO and VP Weigh In
On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp...
How to Start Using Video in Your Marketing
HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective...
5 Marketing Strategies Polymarket Is Using to Be Everywhere at Once
If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics...
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