Marketing
9 Best AI Marketing Bots I Use at Work in 2024
As a solopreneur, marketing my own business gets pushed to the back burner more times than I care to admit....
![How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]](https://www.hubspot.com/hubfs/AI-reporting-1-20241021-8635550.webp "How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]")
How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]
Marketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle...
6 of the Best Video Formats for 2025
As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re...
![Jade Walters is Creating Opportunities for Students of Color on LinkedIn, Here’s How [+ Pro Tips for Gen Z]](https://knowledge.hubspot.com/hubfs/gen-z-linkedin-1-20240930-6717535.webp "Jade Walters is Creating Opportunities for Students of Color on LinkedIn, Here’s How [+ Pro Tips for Gen Z]")
Jade Walters is Creating Opportunities for Students of Color on LinkedIn, Here’s How [+ Pro Tips for Gen Z]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented...
I Used AI to Create a Marketing Plan 2 Ways — Here’s How You Can Too
The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing, AI images, AI videos — while...
What is Marketing, and What’s Its Purpose?
If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is...
Designing an Event Marketing Budget? Here’s What Experts Recommend
The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility...
How AI Is Transforming CRO Strategies
The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email...
![The Pros, Cons and What it Means for Designers [+ Expert Insight]](https://www.hubspot.com/hubfs/Untitled%20design%20-%202024-10-15T175328.927.jpg "The Pros, Cons and What it Means for Designers [+ Expert Insight]")
The Pros, Cons and What it Means for Designers [+ Expert Insight]
Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic...
![How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]](https://www.hubspot.com/hubfs/first-party-data-strategy.webp "How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]")
How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]
Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty. I’m right...
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