Marketing
![How to Build a Plan Creators & Customers Will Love [+ Templates]](https://www.hubspot.com/hubfs/influencer-marketing-strategies-featured.png "How to Build a Plan Creators & Customers Will Love [+ Templates]")
How to Build a Plan Creators & Customers Will Love [+ Templates]
Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated...
The Losing Test That Led to 4% More Leads (We Took the L so You Don’t Have To)
Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses....
Inclusion as a Customer Acquisition Strategy (+ Examples)
IM_Ep 58_How to build an LGBTQ+ inclusive brandpdfPage 13 of 13Sonia Thompson shared this file. Want to do more with...
The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing
You open your computer on a Monday morning, and you have a few Slack messages about a campaign you're launching...
Marketing for the lulz
It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of...
![How to Perfectly Manage a PPC Campaign [Template]](https://www.hubspot.com/hubfs/120_Manage-a-PPC-Campaign.jpg "How to Perfectly Manage a PPC Campaign [Template]")
How to Perfectly Manage a PPC Campaign [Template]
In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s...
How to Determine Your A/B Testing Sample Size & Time Frame
I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting...
What We Know So Far
There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first...
What to Know in 2024
I’ve worked in digital marketing and SEO for over a decade. Five years ago, I committed entirely to SEO. I...
How to Craft the Perfect LinkedIn Profile in 2024: 21 Easy Steps
Let me just say this — my LinkedIn profile has provided me with some excellent results. LinkedIn has helped me...
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