Marketing

“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every...

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment,...

Can AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase...

There's a reason why Google's advertising revenue stood at a staggering $224.47 billion in 2022 or why Meta generated over...

Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more...

Good news: Spotify is a go-to destination for podcasts, with 32.5 million listeners per month. Even better news: Spotify for...

World events and economic conditions impact how each generation behaves as consumers and business owners. A decade ago, millennial consumers...

Part of my marketing job is to send emails and track their progress, so I know a lot about the...

Here’s a little exercise for you: check the timestamps on the emails you’ve received in the past day. I noticed...

As an Etsy shop owner, I like to think my products alone are enough for customers to click "buy." Yet,...