Marketing

Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then,...

As a marketer, I can attest to the importance and power of TikTok. The social media platform has over 1...

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented...

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product...

Conversion copywriters -- the people who write landing page copy that converts readers and delivers sales -- are wonderful human...

Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future,...

X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies...

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call...

Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over...

The social media boom of the last decade is over. It’s not that people are no longer using social media...