Marketing

The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y,...

I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x...

Remember the first time you noticed Google's logo change into an entertaining piece of craftsmanship? For me, it was back...

I became a marketer because I love storytelling — a craft that I and many other content strategists treat like...

As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why...

As I‘ve moved up in my marketing career, I’ve realized how important it is to be on the same page...

Of all landing page submissions, 55% come from lead magnets, and ebooks are one of the best lead magnets you...

Your website homepage is your company’s first impression for most customers, and first impressions are everything. Your landing page needs...

If you’re looking for a video marketing guide, you’re not alone. Of all businesses, 90% use video marketing as part...

Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the...