Marketing

Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work...

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS)...

Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of different WordPress...

Can we please come up with some better terminology for the concept of "link bait"? For me, it conjures up...

Responding to major events like a pandemic or recession requires marketers to use real-time data to keep up with consumer...

Have you ever sat paralyzed, trying to craft the perfect text message? Well, one experiment from Google AI may provide...

In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get...

Abandoned cart emails are an essential part of an email marketing strategy — especially if you’re serious about boosting sales....

Tired of the same old discussions at the beginning of every meeting? Then this well-curated list of fun and insightful...

If you’ve used newly accessible generative AI tools, you've likely realized how many tasks you can streamline in just seconds....