Marketing

Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days. It grew...

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social...

We’ve discussed how the customer journey impacts sales, service, and marketers. But one segment that feels different is the ecommerce...

I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too. Halloween...

To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn't just come naturally – you need...

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone...

You’re looking to reach the inbox — fantastic. You put time into crafting the perfect marketing email and so you...

Instagram isn't for everybody. If the latest changes to Instagram aren't what you're looking for, this step-by-step process for how...

Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty of this...

Let’s say I moved to a new city, and I want to find a great, independently-owned coffee shop. My first...