The accounting profession is changing faster than ever, and firm leaders are scrambling to keep up.
When asked to identify the biggest issues they see facing the profession, senior executives from Accounting Today‘s 2026 Top 100 Firms named a wide range of issues. From private equity and remaining competitive, to technology adoption and staffing struggles, firm leaders have a lot on their plates.
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No one particular issue stood out as the most pressing, but rather all of these issues are interconnected. For instance, private equity is prompting more mergers and acquisitions, thus increasing competition for both clients and talent. Embedding technologies like artificial intelligence and automation into processes goes hand-in-hand with managing increased complexity and risk. And the pipeline problem touches issues like talent development and succession.
In order to remain competitive, firms must evolve quickly and carefully to meet the challenges of a rapidly changing economy and profession.
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