The Association for Accounting Marketing is accepting nominations for the 2025 Marketer of the Year Award. It also launched the Business Developer of the Year award.
Senior marketing professionals in accounting firms with at least three years experience in a key marketing role — whether at the same firm or across multiple firms — are eligible to apply. Nominations, both self-nominations and peer nominations, are open until Feb. 4, through AAM’s online portal.
“In today’s rapidly changing accounting landscape, the role of marketing leaders has grown significantly,” AAM executive director Rhonda Clark said in a statement. “These professionals are essential strategic partners within their firms, driving innovation, fostering growth, and shaping the future of the profession through technology and the adoption of visionary strategies.”
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The Business Developer of the Year award will be presented annually to a professional “who exemplifies excellence in business development, showcasing innovative strategies and a commitment to advancing the profession,” the announcement reads. Nominees will be evaluated by a panel of judges from the SMPS on criteria including strategic contributions, measurable financial impact, collaboration efforts and forward-thinking approaches in strategy, analytics and lead generation.
“We are thrilled to introduce this award as a means to spotlight the critical role that business developers play in the success of accounting firms,” Clark said in another statement. “Their efforts in cultivating client relationships and driving firm growth are invaluable, and this award serves to acknowledge and celebrate their contributions.”
Nominations are open until Feb. 4, and the winner will be announced at the 2025 AAM Summit, scheduled May 13-15 in Phoenix, Arizona.
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