With 2024 upon us, it’s time — or perhaps past time — to start considering what the new year will bring, and for accounting firms to start making plans about how to grow over the next 12 months.
With that in mind, Accounting Today conducted its annual Year Ahead survey in the late fall to find out firms’ expectations for 2024, including their growth expectations, their hiring plans, their growth expectations, how they think tax season will play out and much more. The overall theme: Firms are optimistic about what’s ahead, but the year will be marked by ongoing staff shortages and major changes in the way firms operate.
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