Artificial intelligence is forcing the accounting profession to evolve faster than ever before, and firm leaders aren’t backing down from the challenge.
When asked to describe their firms’ strategies on AI, senior executives from Accounting Today‘s 2026 Top 100 Firms and Regional Leaders shared a variety of approaches and use-cases for the developing technology.
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“AI is forcing a change in how we test for the acquisition of knowledge,” said Arty Brieden, managing partner at Texas-based Seidel Schroeder. “Most of us grew up being tested in the following format: ‘Here is the question. What is the answer?’ In the age of AI, we believe that format will shift to: ‘Here is the answer. Why?'”
David Kessler, CEO of New York City-based CohnReznick Advisory, commented, “Our profession is on the precipice of unprecedented change with AI — transforming how we deliver work, how we govern it, and how we create value. Looking ahead, firms that embrace AI as an enterprise-wide capability, rather than a standalone tool, will define the next era of the profession.”
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