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Cadbury dropped from royal warrant list after 170 years

December 23, 2024
in Business
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Cadbury dropped from royal warrant list after 170 years
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Companies holding the Royal Warrant of Appointment, granted for up to five years, are recognised for providing goods or services to the monarchy.

Among the King’s new list of warrant holders are many firms selling food and drink, such as Moet and Chandon, Weetabix and chocolate makers Bendicks and Prestat Ltd.

Warrant holders, external are allowed to use the coat of arms of the royal they are associated with on packaging, as part of advertising or on stationery.

Earlier this year, the King was urged by campaign group B4Ukraine to withdraw warrants from companies “still operating in Russia” after the invasion of Ukraine, naming Mondelez and consumer goods firm Unilever, which has also been stripped of the endorsement.

“Whilst we are disappointed to be one of hundreds of other businesses and brands in the UK to not have a new warrant awarded, we are proud to have previously held one, and we fully respect the decision.” a Mondelez spokesperson said.

Unilever added it was “very proud” of the long history its brands had supplying the royal household, most recently receiving a warrant from Her Majesty Queen Elizabeth II.

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