Chery, which was set up in 1997, is one of China’s largest car companies. It is already the country’s biggest exporter of vehicles, but has ambitious plans to expand further.
To help take that plan forward, it has set up two new brands focused entirely on the international market, Omoda and Jaecoo.
Last month, Omoda was officially launched in the UK. It has begun selling a mainstream SUV, the Omoda 5, in both electric and petrol-powered versions.
It has built a network of 60 dealerships, and hopes to have more than 100 here by the end of the year.
But it is far from the only Chinese manufacturer to see the British market as potentially lucrative.
BYD, which has been vying with Tesla for the title of the world’s biggest manufacturer of electric cars, has also opened dozens of dealerships here.
SAIC is already well-established in the UK, selling cars under the classic British MG marque.
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