He added that his company had also never claimed to be a charity.
The firm provides a cashback platform on which customers can donate part of the commission paid by companies when they shop online to the charity of their choice.
“This was very clearly understood and acknowledged by the Judge in his ruling,” Mr Moir said.
He said the judge, Mr Justice Fancourt, had ruled there had been no evidence that Easyfundraising obtained an unfair advantage from its use of the word “easy”.
Easyfundraising said it had raised more than £55m for charities and good causes since its formation in 2005.
Wednesday’s ruling meant Easyfundraising could focus on its core business without the distraction of a protracted and expensive legal battle, the firm said.
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