If your brand has a business Facebook page, you’ll want to invest time in understanding your Facebook Insights dashboard. It holds important data that helps you understand how your page is performing and is key to growing it.
Features like weekly insight summaries and competitive data on other business pages make Facebook Insights a powerful tool that every marketer should leverage.
Let’s dive into what Facebook Insights is, how to access it, and how to interpret the metrics it tracks.
What is Facebook Insights?
Facebook Page Insights vs. Facebook Audience Insights
Where is Facebook Insights?
How to Use the Facebook Insights API
How to Export Facebook Insights Data
Top Facebook Insights Metrics
How to Interpret Facebook Insights
Facebook Page Insights vs. Facebook Audience Insights
Where is Facebook Insights?
To access Facebook Insights, you’ll need to have a business page. Then, follow the steps below:
1. Log into Facebook and go to your feed. From your feed, click “Pages” in the left menu.
How to Use the Facebook Page Insights API
The Facebook Page Insights API lets you fetch ad data to track your performance.
How to Export Facebook Insights Data
1. Go to your feed and click “Pages” in the left menu as you did before. Then go to your page.
2. Click on Meta Business Suite.
3. Then click “Insights” in the left menu.
Top Facebook Insights Metrics
- Reach – The number of users on Facebook who’ve seen your content.
- Engagement – How many people liked, shared, reacted, or commented on your content.
- Net Followers –
- 3-second video views – The number of times a video was played for at least 3 seconds.
- 1-minute video views – The number of times a video was played for at least one minute.
- Page views – The number of times your page has been viewed by Facebook and non-Facebook users.
- Page likes – The number of Facebook users who like your business page.
- Actions on page – How many actions users take on your business page, such as to click on a website link or ask for directions to your store.
For tips on how to interpret your video insights, jump to this section.
How to Interpret Facebook Insights
Once you know that, start looking through the data to identify patterns.
As such, you may want to double down on these posts if your goal is to get higher engagement.
This will help you learn more about your audience and develop content that meets their needs.