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Accountants are adopting more technology to streamline processes and provide new capabilities within their practices, but how are they using technology to achieve their goals?
Wolters Kluwer’s Annual Accounting Industry Survey Report reveals how accounting firms plan to utilize technology in 2025, based on quantitative interviews of 1,776 tax and accounting firms of all sizes from the United States. According to the report, a majority of respondents noted growing revenue and profits as a goal for 2025, with other top goals including improving client service and engagement, as well as reducing costs.
In 2025, large accounting firms are more likely to add new technologies, but only 37% have definite plans to implement any new technology.
Based on the report, generative AI is the top emerging technology that accountants are interested in, with 72% considering using it for research purposes, and client communications following at 64% and marketing at 40%.
Using updated technology, a majority of firms are planning for remote tax return preparation, with 54% of respondents intending to perform more returns with no in-office contact in the next few years.
Read more about accounting firms’ technology goals for 2025.
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