Faarea Masud & Connie BowkerBBC News
MitchumA well-known deodorant brand has apologised and recalled some of its roll-on products after customers were reportedly left with itchy, burning armpits.
Consumers of Mitchum’s 48-hour roll-on anti-perspirant and deodorant complained on social media how they experienced “agonising weeping spots”, redness and irritation after using the roll-ons.
Posting on TikTok, one customer claimed they wanted to “rip my armpits out”, while another said her underarms felt like they were “on fire”.
The company said it was “truly sorry” and explained how a change in the manufacturing process had led to the 100ml batches sold in the UK, Ireland and South Africa being affected and recalled.
Hundreds have taken to sharing videos of their experience on social media, including a customer who described how she was left in agony because of “weeping spots” under her arm.
“I won’t be using any Mitchum products again because I’m not risking this happening again,” she said.
One woman said she was unable to sleep after applying the roll-on to her skin because the deodorant left her with “second degree chemical burns on my armpits”.
Another described her underarm skin as developing a pink rash which had “scabbed over”.
A Mitchum spokesperson said the brand was “truly sorry some of our customers have experienced temporary irritation.”
In a statement, the company said: “We want to reassure there has been no change to the formula of our products, but we have identified a change in the manufacturing process affecting one of our raw materials.
“This has impacted how the roll-on interacts with the skin of some users.”
It said the issue had since been “resolved” and it was working to “remove the small amount of product” left in shops.
“In addition, we have reverted to the original manufacturing process to ensure no other batches are affected”, the spokesperson said.
Mitchum advised all those affected to contact its customer services team so it could “make this right”.
The firm has issued a list of all the affected 100ml roll-on products. These are:
- Powder Fresh
- Shower Fresh
- Unscented
- Pure Fresh
- Flower Fresh
- Ice Fresh
- Clean Control
- Sport
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