Thirdly, ASA said: “The ads misleadingly implied that further discounts would not be available when the promotion ended” but found that more discounts were later promoted online.
ASA said it had told Pretty Little Thing that their ads should “not state or imply that a promotion included all product lines” if that was not the case.
The authority also said the fashion company must ensure that future ads state significant conditions to promotions, and that qualifications were presented clearly.
“We told them to ensure their ads did not mislead as to the closing date/time of promotions, or imply that discount offers were time-limited or would not be repeated if that was not the case,” it added.
In a response, Pretty Little Thing said their customers “were value-oriented and their advertising and marketing was reflective of what their customers wanted and expected”.
They said they “always tried to include significant conditions to promotions in ads, but sometimes space was limited” and included information “such as end dates and an asterisk with qualifying information where possible”.
Detailed further terms and conditions were on their website, which customers could review ahead of any purchase, it added.
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