Last week, Damion Bailey posted on Instagram that he had just achieved his “personal best” – a 13-and-a-half hour flight between Shanghai and Dallas without any in-flight entertainment, films, books or music.
“It’s quite tough, honestly,” the 34-year-old from Miami, Florida tells BBC News. But he keeps doing it.
Mr Bailey is part of a new travel trend, known as “raw-dogging”, where passengers spend long hours mid-air just staring straight ahead.
The longer you do it, the tougher you have apparently proven yourself to be.
“Just raw-dogged it, 15 hour flight to Melbourne,” boasts Australian music producer Torren Foot on TikTok, blinking hard as if to stay awake.
“No music, no movies, just flight map.”
Some also avoid eating or drinking. A few say they won’t get up at all, even to use the toilet. But health experts warn that more extreme versions of the trend can pose serious risks.
Manchester City footballer Erling Haaland recently joined the trend, posting that he had got through a seven-hour flight with “no phone, no sleep, no water, no food” and had found it “easy”.
Responses on social media questioned if he had really stuck to his own rules (a common question on similar posts from others). Some wondered if he was a robot.
And some simply asked “why”?
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