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Someone impossible to buy for? Perhaps AI can help

December 6, 2024
in Business
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Someone impossible to buy for? Perhaps AI can help
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For some, the AI experience has been a mixed shopping bag.

London-based Polly Arrowsmith says she’s a good present giver, but her interest in tech meant she was intrigued to see how successful AI would be, and if it would trump her own ideas.

This November she used ChatGPT to ask for suggestions for several family members including her sister and dad.

“My sister is 60 and has a stressful job, so I said she likes walking, relaxation and Neom candles,” says the director of marketing.

“It was vague with its suggestions, and came back with generic results like a tote bag and diary, and posters with inspirational quotes which my sister would think I had lost the plot if I gave her that. It didn’t offer specific products.”

Strangely, however, it was very specific when it came to generating ideas for her partner, who she added to ChatGPT that he was male, 47, and likes technology.

“I was impressed as it came up with a particular pair of noise cancelling headphones which I thought he might like.”

However, when she asked for ideas for her dad, 83, who is interested in walking, culture, and reading, she says the results were too generic.

“It assumed he might like a foot massage machine, a personalised walking stick, or a meal delivery service. It looked at his age and not his interests. It assumed if he is 83 then he must be on physical decline. But he is very fit; he’s a member of two walking clubs.”

Overall, Ms Arrowsmith says she thinks AI would be a useful tool for someone who didn’t know where to start.

“It’s a good starting point, but I feel like you need to know something about that person to begin with.”

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